Cricket is in the air again with the
ongoing World Cup tournament. Everyone at my home loves the game, so there is
never a fight over the channel on television when a match is on. We try to
watch as many games as possible... apart from our zeal for the game, the added
attractions are the glimpses of the city we get as the camera zooms out and
pans around during breaks. I felt so proud when my city, Calcutta, was
showcased during the 1996 World Cup, which was hosted in India.
Isn’t that a wonderful way to build
interest about and boost the tourism of a place? Think of the reach – your audience
becomes global, where you can create lasting impressions.
The countries hosting the current World Cup
are Australia and New Zealand, both of which are full of picturesque
destinations, ideal for travel enthusiasts.


So you see, travelling to watch a cricket match
live in the venue has many additional benefits!
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